慈濟科技大學
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Introduction for International students
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Tzu Chi University of Science and Technology x Sinar Mas Agribusiness and Food ↑ Click me !
Tzu Chi University of Science and Technology (TCUST) Marketing and Distribution Management Department (MDM)
Our goal is to cultivate and nourish both humane and professional talents in Marketing and Distribution Management. This program is designed to integrate humane essences with the emphasis on sincerity, integrity, faith and honesty. We offer a four-year program leading to the degree of Bachelor of Business Administration. A student must complete a minimum of 128 credit units, of which 70 are obligatory. In addition to coursework in various areas of marketing, the students will be acquainted with basic business concepts and practices. The first-year courses include general coursework in social and human sciences. Guidance courses, such as Marketing Management, Distribution Management, Fundamentals of Accounting, and Business Law, are introduced during the second year of study. In the third and fourth years of study, we offer specialized courses, including Consumer Behavior, Market Survey, Customer Relationship Management, Retail-Service Management, Supply Chain Management, and Case Study.
Division of Agricultural Business for 2019 Fall Semester (Indonesian Students)The goal of this program is to be focused on cultivating students′ special expertise in online marketing and offline distribution management for agricultural industry. The first-year courses majorly include Chinese and general coursework in social and human sciences. Guidance courses in the fundamentals of marketing & distribution management and agriculture arts are introduced from the second year of study; specialized courses like Branding Marketing & Channel Strategies, Project Management, International Business and Customer Relationship Management are offered in the third. Intern Practice is arranged for the entire fourth year by Sinar Mas Group where students are properly allocated.
General International StudentsFeatures ² In MDM department, 100% of the faculty members have PhD degrees and are assistant professors or above. Faculty members have high enthusiasms and passion for teachings and interacting with students. ² Industrial and academic lecturers invited to our department are all of elite professionals. ² Possessing excellent learning equipment and environment. ² MDM Students are encouraged to engage in learning marketing and distribution expertise, participating in extra-curricular activities, competitions, and internships, and acquiring professional certificates. Goal of Individuality Cultivation ² Quality of Humanism ² Creative & Critical Thinking ² Sense of Responsibility & Teamwork Spirit ² Capability of Intercultural Communication ² Employment and Workplace Ethics Goal of Expertise Cultivation 2+1 Curriculum Modules of Employment Professionalism 網路行銷與傳播企劃 Online Marketing & Communication Planning 流通客服與國際商務 Distribution, Customer Service & International Business 創業規劃與整合實務 Entrepreneurship & Innovation Practices
Curriculum Modules
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Bachelor's Degree Program in Marketing and Distribution Management (MDM), 128-144credits, Fall 2019 |
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